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Know your audience. It’s the most fundamental key to success in communications, no matter if you’re a comedian delivering a punchline, a creative director launching a billboard, or a political candidate
It’s a situation most business owners are all too familiar with. You’re suddenly challenged to make use of marketing materials or get down and dirty by creating your own custom
Not sure how to approach Facebook? You’re not alone. A lot of local business owners want to get their business on social media, but they just don’t know where to start
With every ending comes a new beginning. But for business owners, getting geared up for the first quarter of the year involves so much more than riddling off a few
Here come the holidays, and with it the Santa-sized responsibility of trying to balance your marketing strategy during the busiest time of the year with making sure you’re there for
Time just flies, doesn’t it? One day you’re basking in the sunlight and the next you’re in the market to add to a very impressive winter wardrobe. It’s a little
By October, you’ve finally accepted that fact that summer is officially on sabbatical. That ice-cold lemonade has been replaced by the body warming beverages of whatever coffee creation populates the
From fall fashions taking their place front and center at your favorite shopping destination to the sun suddenly struggling to stay up past seven, the month of September brings change
From an endless summer to the end-of-summer. It’s only human nature to watch the calendar turn to August and work up a fierce anxiety over another inevitable end to summer.