We Have a Checkered Past

Checkered flags of sweet victory that is!
Get more foot traffic

Our Story

We will never lose sight of why we started Hownd, how we got where we are today and, who we serve…  you, our beloved local merchants.

We know that running a local business is and will continue to be hard. The competition for your time, attention and investment will never go away.

But there are some things about running a local business — especially family entertainment centers, health and beauty businesses, and restaurants — that can and should be easier. Building healthy long-lasting relationship with nearby consumers is one of them. 

Everyone here at Hownd is fiercely loyal to our mission of helping local business owners. That’s why we created Hownd.

Our Mission

We believe in the dream of business ownership. More so, we believe it’s our responsibility to make it a lot easier for business owners to create predictable revenue and sustainable foot traffic. In doing so, our hope is to create “good problems” for the amazing merchants that we serve.

Our Vision

Local businesses are the bedrock of every community but, sadly, more than half will fail over their first five years. We will change this by connecting the right consumer to the right merchant at the right time. We will create and command the category of effortless foot traffic for local business owners worldwide. In doing so, it’s our desire to see the building of businesses, the creation of jobs, and the flourishing of the local communities in which we serve. ​

Our Brand Promise

To Employees

You are, and will always be, the most important part of our organization. We will always strive to do the right thing at all costs. You’ll be treated with respect, recognized for your contributions, and have a direct impact on local businesses and communities around the world. Hownd is, and always will be, devoted to your success. 

To Merchants

We will strive to be the best friend your business has ever had. We’ll be in the trenches and fight by your side to see your dream of business ownership be as full and rewarding as possible. We’ll build, strengthen, and continue to improve our solutions by leveraging your partnership and feedback. We will work diligently to create good problems for your business!

To Consumers

Without our Hownd Consumer Community, there would be no Hownd. We will work diligently to be your best resource to connect with the merchants of Fun, Yum and Zen in your local area or when you are on the road. Your privacy will always be our top priority. We will be a leader in data protection and not just meet privacy standards but exceed them.

To Partners

Hownd creates good problems for local business owners. Those problems also need solutions. We will work to actively partner with the top solution providers in the industries we serve in order to provide our merchants with access to great solutions to the good problems we create.

To Industry Associations

As associations, you strengthen and support industries and the businesses therein. We’ll join you in this quest. We will not only fight for the good of our merchants, but also for that of the industries and communities we serve, along with you.

Our Leadership

Brandon Willey


Leads Hownd and the team to passionately build software that helps consumers discover experiences and helps merchants engage more customers in order to grow their revenue.

Brandon has loads of leadership experience in sales, marketing, product development, and business operations. He has developed a passion for local business owners and the experience economy.

Brandon has a deep knowledge of the local marketing ecosystem with extensive experience in inbound and outbound revenue growth, email and search marketing, social media, retargeting, geotargeting, segmentation, machine learning, web3, placemaking, and more.

Outside of work, Brandon enjoys rowing on his Hydrow, reading with a glass of wine or a craft cocktail, and playing board games with his family. 

Luis Novella


Leads our revenue generation processes across sales, customer satisfaction, revenue management, and pricing.

Luis has held leadership positions at multinationals and has been part of the founding teams of successful startups across the United States and Europe. He has been a Partner at KPMG and Accenture, as well as a senior executive at Areva and The Hackett Group.

Outside of work Luis enjoys watersports, tennis, rugby, and soccer. He loves dogs, great food and drink with friends and colleagues, music, and traveling.

Travis Vanderloon


Leads all of the company’s financial functions, including accounting, audit, corporate finance, and investor relations.

Travis has led organizations through high growth cycles as well as ERP transformations and restructuring initiatives. He is a positive change agent and works to always keep a sharp focus on employee engagement and culture while implementing changes.

Travis has held leadership positions in Fortune 300 companies, micro-cap public companies, and startups.  Outside of work, he enjoys mountain biking, hiking, and taking his two boys on new adventures throughout the valley.


We Deliver Revenue and Customers to Your Business

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