Hownd In The News
As Tucson businesses work to adjust to a COVID-19 world, local organizers, the city and Pima County are stepping up to provide support.
The City of Tucson and Pima County have teamed up with Hownd, a Tempe based foot-traffic phone application company, to help local businesses recover from the shutdown by kickstarting sales while offering customers fantastic deals.
The City of Tucson which is the second largest city in Arizona, and Pima County, the second largest county in Arizona and includes Tucson and its broader metropolitan area, have joined forces with Hownd to launch the “Shop Our Local Deals” initiative. The program is largely based on the successful first-of-its-kind municipality partnership Hownd developed early on during the pandemic with the City of Tempe in Arizona, where the company is based.
Shortly after COVID-19 began forcing closures, Hownd quickly adjusted its usual distribution of local merchants’ promotional offers and created its Buy Now, Visit Later Support Voucher program. These are essentially non-expiring gift cards consumers easily purchase from their favorite local merchants through several digital channels, including the MyHownd mobile app.
To help generate immediate cash for local brick & mortar merchants during the pandemic, today Hownd announced that their merchants have received more than $1.5 million in proceeds from the purchase of vouchers by consumers.
As part of the company’s sweeping initiative to support local businesses, Hownd has launched a private-public partnership with the City of Tempe in Arizona, and is in the process of forming partnerships with other local governments to support their merchants through sales of “Buy Now, Visit Later Support Vouchers.”
To support local, The City of Tempe is generously covering the “Pay-Per-Visit” fees for the anticipated $250,000 in revenue that will be generated for Tempe small businesses over the next few weeks as more merchants participate in the program and more consumers purchase Support Vouchers.
Hownd has announced several immediate changes designed to help local brick & mortar merchants weather the impact of COVID-19 by offering Buy Now, Visit Later Support Vouchers; permanently eliminating monthly subscription fees for its Hownd platform to help local merchants conserve their precious cash; and temporarily doubling the standard service range around each merchant’s location to 10 miles which means 4x more consumers will be exposed to their gift card promotions via the MyHownd™ consumer mobile app, which broadens the opportunity for more immediate revenue.
Greater Phoenix is an emerging tech market. The region is sought after for its talent, collaborative environment, business-friendly culture and quality of life. Emerging tech companies choose Greater Phoenix to establish their footprints, test their technologies and scale.
We’re proud that the report features Hownd as one of the city’s expanding and new-to-market companies based on our projected growth.
The Greater Phoenix Economic Council has selected four local software-as-a-service companies to help grow their business globally, using the United Kingdom as a starting point into Europe.
“We’re creating a strategy for them to enter into the UK market, and we need some time to do that,” Soberanes said. “We want to support the local ecosystem with companies who are based in the Phoenix metro area, operating profitably and who are willing to work closely with us to continue growing this ecosystem.”
Through the partnership, BBB Pacific Southwest’s Accredited Businesses can sign up for a free, zero-risk Hownd® account to create their first promotion in less than five minutes, and they only pay when Hownd brings customers through their entrance. Accredited Businesses can also upgrade and get a 10% BBB discount on Hownd’s Essentials and Plus plans that include additional features designed to further increase a member’s data collection, foot traffic, and profitable revenue.
As the Title Sponsor, Hownd® is making Phoestivus vendors’ promotions available to consumers on both evenings. Consumers who have downloaded the free MyHowndTM mobile app from the App Store or Google Play can redeem an exhibitor’s special offers at the event.
Featuring hand-crafted gifts from more than 200 small businesses, the Phoestivus Public Market showcases a variety of jewelry, home goods, clothing, and decorations by Arizona artists, as well as many farmer’s market vendors of locally grown and prepared foods.
Hownd® has received $1.8 million in seed round funding from SunChase Capital as its lead investor as well as an additional $1.2 million in capital from Phoenix-area angels. Hownd, will use the funds primarily for targeted domestic expansion through its Affinity Programs, channel partners, and direct sales, as well as international expansion through its Latin American and European partners.
Tempe-based Hownd Inc. has raised $3 million to expand its foot traffic generation software for local merchants. Hownd® closed on its seed round Tuesday after receiving $1.8 million from Scottsdale-based SunChase Capital Inc. The remaining $1.2 million came in during the past year from seven Phoenix-area angel investors who wish to remain anonymous, said Hownd CEO and founder Brandon Willey.
Host Lori Corrigan (a.k.a. The Snake Charmer) invited Hownd’s Chief Brand Officer, Mike Carrillo, and advisor Eric Keosky-Smith to discuss how local businesses can stay competitive. The trio also covered the importance of practicing Conscious Capitalism in today’s business climate and the challenges of doing a complete brand, platform, and product overhaul.
Hownd® (formerly FetchRev), a foot traffic generation platform that helps local businesses attract new and returning customers, and Virtuix, developer of the Omni Arena virtual reality esports attraction, have announced a partnership to drive incremental player traffic to Omni Arena operators.
Hownd® has announced its new inaugural Affinity Partnership with the Tempe Chamber of Commerce to bring its patent-pending Effortless Foot Traffic™ generation platform to the chamber’s members.
Hownd® is providing the organization’s members with advantageous pricing and is also making members’ promotions available to consumers at the Local First Arizona Fall Festival held on Nov. 2 at Hance Park in downtown Phoenix. The festival (#AZFallFest) is free to attend for all ages.