Why You Should Love Promotional Popups

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Why would anyone love popups? The short answer is – MONEY!

We’re talking more money both for you and your customers! But how does that work?

If you have a website where people visit online, it’s usually the first real impression they get of who you are as a business. What better way to greet them than by giving a great offer right away as a thanks for stopping by? 

When your customers take advantage of your offer, they instantly get the savings and you collect the sale. It’s all about making it easy to engage right away, and popups make the most of every eye on your site.

Hownd merchants who utilize website popups see up to 11x the revenue from the Hownd platform each month compared to those not actively utilizing this valuable option for their web traffic, so it really is a no-brainer if you haven’t already started using them. 

If you didn’t already know, a promotional website popup is basically a small window that appears on your website that highlights special offers, discounts, calls-to-action, and more, allowing you to find out who your customers are and offer them incentives to immediately do business with you.

Here’s why promotional website popups can be such a valuable tool to encourage web visitors to share their information and make impulse purchases.

Boost Impulse Purchases:
One of the immediate benefits of a promotional website popup is increasing the quantity of impulse purchases made by visitors to your website. A well-designed popup grabs the attention of visitors and makes it easier to make a purchase while you have their attention. 

Build Email Lists:
Another benefit of a promotional website popup is that it helps you build your email list. By offering a discount or special offer in exchange for a visitor’s email address, you can start building a relationship with them and inform them about future promotions and sales. A large email list is a valuable asset for small merchants, as it gives a direct line of communication to potential customers in perpetuity, well beyond the initial moment of being on your site, increasing the reach of future promotions and communication.

Increase Engagement:
A promotional website popup can also help to increase engagement with your website. By creating urgency, a popup can encourage visitors to take action and engage with your site in a meaningful way. Whether it’s signing up for your email list, making a purchase, or downloading a resource, popups can help to increase engagement and drive conversions.

Easy Updates:
Another great thing about promotional website popups with Hownd is that they can be fully customizable to what you need and update automatically when you refresh your active campaigns. With just a single line of code, you can have an automatically updating popup customized to any current promotions you’re running.  (And, if you have no active promos, the popup will be hidden.)

If you haven’t already set up a website popup to run on your website, you’re missing out on all the potential purchases you could be getting with the visits your website gets everyday. 

This valuable tool can significantly boost your sales and help you build your customer base. Taking advantage of impulse buys, building email lists, increasing engagement and customer loyalty, all while being quick and easy to implement – there’s no reason not to be taking advantage of popups to meet your online sales goals.

If you’re not using popups on your website already, now is the time to start!

Check out our self-service on how to create a website popup with Hownd or schedule a call with a member of our team

We can’t wait to watch your business grow!

See also:

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