Mother’s Day: The third-most popular holiday in terms of consumer spending is also one that tends to sneak up on us the most.
With spring in full swing, barbecues heating up, and beach season beckoning, a day devoted to Mom catches even the most conscientious of us by surprise.
As marketers, we can capitalize on both people’s propensity to spend on indulgences for their mothers, as well as their tendency to wait until the last minute.
Follow these tips to make Mother’s Day the mother of all business days.
Pick Up The Pace
It's The Thought That Counts
While the holiday is called Mother’s Day, remember that many customers are shopping for their wives, grandmothers, sisters, and other women in their lives—so don’t forget to include this language in your copy.
Be sure to emphasize the quality and exclusivity of what you’re offering—shoppers are not only looking for the most compelling prices, but also for gifts that are premium and thoughtful.
All Together Now
Add a little something special to your regular offerings by creating Mother’s Day-specific bundles or sets. Gift-friendly packages (Think: Massage, Facial, and Manicure, or 60 Minutes of Bowling, Shoe Rental, and Pizza) make it easy for customers to get their shopping done in one fell swoop.
You don’t need to be a massage studio or nail salon to run an enticing Mother’s Day offer either—you just need to flex your creativity (Paintball, anyone?).
Late April to early May is the perfect time to strike up your campaign to make the most of the holiday!
Need help creating your campaign?
Here’s a tutorial on how to build a buy now offering.
Also feel free to schedule a call with a member of our team.
Mother’s Day is a big time at Hownd, but we’re always ready and waiting to hear from you!