Fact: Your customer email marketing database degrades by about 25% each year. Your contact’s email addresses change, they may unsubscribe, or sometimes you just have contacts that use fake emails to fill out forms on various websites…yours included.
Whatever the reason may be, it is crucial to your business’s marketing success that you pay attention to your database. A marketing database that is set up to deliver profitable results is always updating, and that includes constantly adding new email addresses to your database. Here are the two easiest, and most efficient, ways to keep your database full and worthy:
Utilize Your Website
- Set up a simple subscribe button or form on your blog so that you can quickly and easily collect their information while providing them value through content,
- Add a pop-up to your website that provides either a coupon that requires and name and email to collect, or a buy-now offer where customers can make purchases directly from the site.
Embrace Social Media
- Facebook email signup form: Include an opt-in form on your Facebook fan page. You’ll encourage your audience to connect with you in multiple places.
- Facebook updates and wall posts: Include links to your email subscription center in Facebook updates and wall posts. Alert your Facebook fans of upcoming campaigns, and direct them to your subscription center to sign up for more information.
- Tweet: Tweet about upcoming marketing initiatives and describe the benefits of signing up for future emails.
- For all social media sites: A link to your landing page with a sign-up form should be added to your profile information in Facebook, Twitter, LinkedIn, YouTube, and any other social site that is relevant to the industry your business is in.
Here at FetchRev, we are always encouraging your business to collect emails continuously. The importance of having an updated email list with a constant flow of new emails enhances your business and can only bring about a positive return of new customers for you. Just remember, where it be social or via your website, in order to keep those numbers growing upward you always want to keep it simple. Make sure providing their email is quick and easy, and ask only for a first name and email address…not all the details.
If you want to learn how we can help you build your database, schedule a demo here.