Hownd helps you collect customer data and turn that into revenue by distributing promotions effortlessly. Check out this guest blog from our partners at Party Center Software to learn more about data collection, remarketing, and how Party Center Software and Hownd can work together in your marketing plan:
Customer data can help you drive repeat business, market to new customers, and improve the way you communicate with your guests.
Well, the data you collect reveals a lot about who’s booking parties at your facility. Through the embedded forms you have available on your website, your online booking software, and the marketing tools you use on a daily basis, you can learn everything from whose birthday is coming up to what type of party packages are most popular!
Gone are the days of collecting physical notes about your customers in a binder. Today, it’s all about choosing the right products and services that’ll help you acquire the data you need to fuel your sales, marketing, and overall business efforts!
4 Ideas for Capturing & Using Customer Data to Remarket
If you’re new to collecting customer data and need a place to start, or you’re not quite sure how to start using the data you already have, here are 4 ideas for capturing and using customer data to remarket!
Let’s jump in.
- Email Marketing
When guests book parties and events, fill out a digital waiver, or claim a promo on your website, you have the ability to capture their email. If you don’t already have a way of collecting this information, be sure to look into some of the options linked above.
With Hownd, you can easily import your customer list and create a custom offer that will then get automatically distributed to your customers via email. Best of all, Hownd will send curated promos to your customers based on their interaction with your business, which will help you grow your bookings!
For all other email communication, like monthly email newsletters, you can use a platform like MailChimp or Constant Contact. You can send your email list information about new offerings, facility updates, upcoming events, and more. Grow your email list via a “sign-up for our newsletter” form on your website!
- Social Media
Posting on social media grows your brand awareness. Potential customers will learn more about your facility and current customers will be reminded to come back for another visit.
To collect data, you can include a link in your post (and in any profile bio) that’ll direct viewers to your online booking page, a promo, or a sign-up form.
With Facebook, for instance, you can upload your customer list into your Facebook Business Suite, create a custom audience, and run advertisements with a call-to-action directed toward that audience. You can also create a “lookalike” audience. Facebook knows a lot about this custom audience you created, their demographics, location data, likes and dislikes, etc. You can run ads at people who “look like” those who have already visited your FEC!
We recommend scheduling out posts 3x or more times per day on platforms like Facebook, Instagram, Twitter, and TikTok. For more specific detail on this, grab our guide on Facebook, Instagram, and on Building a Marketing Plan.
- WiFi Marketing
WiFi marketing is a great way to capture customer data. By offering free WiFi in return for some information (their name, phone, and email), you’re able to provide value up-front while collecting the data you need to re-engage with those guests later on.
For more information, check out this article on Hownd’s WiFi Marketing offering. Hownd also offers bounce back promos (along with other cool features) that’ll help you keep those guests coming back!
Webinar: Technology Solutions & Services to Grow Business
As a FEC owner or operator, you know just how important it is to choose the right products and services for your business. After all, you want technology to help you grow your business and not hinder it.
That’s why it’s so important to choose tools that will help you automate marketing efforts, improve workflow, and support your team.
In our latest webinar with Hownd, we go over some of the tools and solutions you’ll need to operate your family entertainment center.
- What to look for when researching solutions.
- How to choose the right vendors.
- How your company playbook can help you improve and grow your business.
And so much more! Click here to watch this webinar on demand.
Laura Cañellas is the Marketing Manager at Party Center Software. She is passionate about creating content that equips business owners with the tools they need to succeed. Check out more of Laura’s articles on the PCS Blog.