New BOGO Functionality Makes it Easier to Share Gifts and Track Redemptions
BOGO promotions and all their varieties — including buy-one, and get one free, get one 50% off, get a bonus card, get 4-session passes at one special price, and more — can be a really effective way to get more consumer impulse purchases AND are great for merchants because they have higher sale prices (because it’s for multiple products!).
However, when a consumer comes in and wants to redeem only one piece of the BOGO, it’s been all over the board about how to track the remaining value. Sometimes it’s a handwritten certificate given to the customer. Other times, it’s been tracked in the point-of-sale (POS) system. Sometimes, it’s just a sticky note reminder at the front desk. Frankly, it’s been messy.
At the same time, merchants tell us they would LOVE for consumers to be able to SPLIT a BOGO package into products that can be gifted to different people. This extra flexibility would make buying a BOGO much more attractive to consumers. For example, a Mother’s Day BOGO promo can have one massage pass sent to Mom and the other pass sent to a very special Mother-in-Law.
And, while we’re talking about special days, merchants and consumers alike have asked for a way to send a purchased gift at a later date. So, for example, a consumer could buy a promo and have it delivered on their friend’s special day. From Hownd’s perspective, this seems like a nice BONUS feature for everyone!
Good news for Merchants!
We recently released new functionality to address ALL of these scenarios:
1 – BOGO / Multi-Redemption Promos – From simple BOGOs to more elaborate multi-redemption promos, we can now handle them all. With this new functionality added to your promos, it’s as simple as redeeming a promo each and every time a service is delivered. No more having to track partial redemptions. Much Better!
Best of all, there’s no change to the redemption process: Individual products can be redeemed in MyHownd or in the Merchant Redemption Portal just like every other promo.
2 – BOGO Gifting – Purchasers can now specify they want to share products within a BOGO package during checkout.
In some cases, such as multi-session skate lessons, you may not want the products within a package to be giftable. No worries – we can now handle that scenario too!
3. BONUS!! – Deliver Later Gifting– The ability to send a gift at a later date is now available for all merchants on all of our landing pages!
Ready to Get Started?
Want to add BOGO redemption and gifting functionality to your campaigns?
This new BOGO functionality is available to all merchants – just ask!
We would be happy to talk about BOGO and all the other ways we can help you build healthier and stronger relationships with your nearby consumers.