Showered in Success—Creating a April Marketing Calendar

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Cloudy with a chance of revenue.

The holidays in April bring customers into your business.

April may be notorious for its precipitation, but a true small business rainmaker knows that revenue is ripe for the picking during these 30 spring days. Before hunting down your galoshes and umbrella for a stomp in the puddles, make note of these upcoming dates and events to target for campaign opportunities. With all the money you bring in, there’ll be more than enough to save for a rainy day.

April 1, Easter

If your small business hasn’t hopped on the Easter marketing bandwagon yet, it’s time to get your cottontail into gear. The official holiday of cream-filled chocolate eggs, marshmallow ducklings and bunnies, and the optimism of a bright spring Sunday morning, Easter specials can be tailored to fit the entire gamut of local businesses, from an Easter afternoon family pack at the local bowling lanes to a “burn off the sugar” special at a Pilates studio.

Beginning of April, Baseball Season Begins

The grass has been mowed, the hot dog stands are fully stocked, and America’s favorite pastime is back in full swing come the early weeks of April. In honor of the pros hitting the fields for the first time since October, your business can play host to the local Little League squad for a fun-filled team night. Entertaining a full roster of competitive, active kids is a winning way to spread your reach—after all, when children have a good experience, they’ll tell their friends and want to come back.

April 17, Tax Day

Nothing feels nicer than receiving a big, fat check in the mail from Uncle Sam. Tax season means your customers are likely coming home to refunds that they’re eager to spend on entertainment or self-care. This is the perfect opportunity for spas and salons to cash in by offering a tax refund special on a massage membership or laser hair removal sequence, and can be a moneymaker for the family entertainment industry as well. Providing higher-ticket items or package deals at a discounted rate will help customers feel that their newfound dollars are being stretched to the max.

April 19, National High Five Day

If you’re looking for an opportunity to say “thank you” to your most loyal customers, this borderline bizarre holiday is your chance! Giving a virtual “high five” in the form of an exclusive deal gives your regulars even more incentive to keep coming back. Want to really drive the theme home? Try an offer like $5 off a bowling shoe rental or buy 5 rounds of laser tag, get one free. The FetchRev platform makes it easy to segment your customer list and target those who have recently made purchases or come in to redeem an offer, so you know exactly who deserves a high five the most.

April 22, Earth Day

There’s no day like the present to start paying better attention to our energy consumption and waste production, but on April 22, we all make a concerted effort to recycle our cans, compost our greens, and think long and hard about the planet we call home. Going green can also mean putting the electronics away and enjoying the great outdoors, especially for active families. This holiday couldn’t be more perfect for a mini golf facility hosting an “afternoon on the green,” or for a spa offering a botanical facial featuring all-natural products.

And don’t forget—Mother’s Day is just around the corner on May 13!

Devin Pangaro & Vanessa Demske
FetchRev Digital Content Marketing Team

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