10 Ways to Attract New Customers to Your Business

Every business goes through ups and downs, but in order to attract new customers, it’s imperative that businesses stay on top of trends by utilizing cutting-edge technology and business marketing strategies to keep your revenue steadily flowing. 

So, if you’re thinking “how do I get new customers for my business?” then here are 10 unique ways to help you attract new customers!

 

1. 1. Update Your Website
      Your website is the first impression that potential customers will have of your business. This is why it is essential that you are constantly reviewing your search engine marketing and search engine optimization tactics and techniques. This includes making sure your site is mobile-friendly and updating it with fresh designs, new content, and easy-to-navigate menus in order to enhance the user experience. 
      
      Keeping your website updated can lead to increased engagement, longer visit times, improved search engine rankings, and ultimately more conversions. 

 

2. 2. Website Pop-ups
      In the process of updating your website, activating Hownd’s Website Pop-ups ensures customers are aware of your promos immediately upon visiting your website. Website pop-ups are an attention-grabbing way to deliver relevant, targeted marketing based on factors such as a customer’s behavior, location, or referral source. Pop-ups are designed to catch the attention of visitors to your website. Hownd’s website pop-ups can be customized for your target audience and to collect visitor information, such as email addresses, names, birthdays, or ages. These pop-ups can make your website really POP… adding extra flair that gives you an edge over your competitors. Utilizing Website Pop-ups with Hownd has shown up to double the impact of your existing promotions by utilizing the natural traffic to your website, increasing both money for you and appreciation from your customers when they can take advantage of your great deals.

 

3. 3. Wi-Fi Marketing
      WiFi Marketing gives businesses an innovative tool to help build a customer base by offering guest WiFi without a password in the physical location of the establishment. Hownd’s WiFi marketing collects useful information such as names, emails, phone numbers, and birthdays when a customer connects to your business’s guest WiFi. This helps you know who is using your WiFi and allows you to grow your marketing database! 

 

4. 4. Email Marketing
      Email marketing automation is when a company utilizes technology to send targeted email messages to your specific audience. For example, if you are a zoo, amusement park, or other fun entertainment business, there should be a specific focus on families and folks within the right demographic. Hownd’s email marketing automation platform provides innovative software that harnesses the company’s vision to attract not only new customers but the right ones – The ones that will become lifelong customers.

 

5. 5. Food Delivery Services
      Partnering with a food delivery service can attract new customers by providing them with a convenient way to order food from your restaurant without having to leave their homes or offices. Additionally, data insights and analytics compiled from food delivery can also help you better understand your customers’ preferences and behavior, giving you an edge in marketing and menu offerings.

 

6. 6. Referrals
      Referrals can be a powerful way to attract new business because they tap into the trust and credibility that comes from personal recommendations. People are more likely to trust the recommendation of a friend or family member than a business trying to sell them something – Especially if your business is a beauty or health and wellness business like a salon or massage therapist, which requires a strong feeling of trust and safety for the customer. 

 

7. 7. Local Advertising
      Local advertising, like being listed in a local directory, is an excellent way to attract new customers. For example, through the Promo Discovery Portal in the MyHownd App, shoppers can see businesses within a 10-mile radius. This hugely helps users discover and connect with businesses in a specific industry or location since the portal creates results targeted at a specific audience. Therefore, the Promo Discovery Portal is an essential tool for small businesses looking to grow their customer base and increase their visibility online. 

 

8. 8. Offer Promotions
      Promotions provide customers with an incentive to try out your business, especially if they have been considering doing business with you but needed a push to take action. Hownd can easily integrate promotions through tools like the Promo Discovery Portal or email marketing. Offering promotions can help set your business apart from competitors who do not offer similar deals.

 

9. 9. Online Reviews
      Online reviews are a powerful tool for small businesses that can help them build credibility, increase visibility, and attract new customers. By encouraging customers to leave reviews on popular platforms such as Google, Yelp, and Facebook, businesses can showcase their quality, reliability, and customer service. Linking reviews that emphasize cleanliness, a safe environment, and guest service in your messaging can improve search engine rankings, making it easier for potential customers to find the business online. 
      
      Additionally, reviews can provide valuable feedback to businesses about what they are doing well and where they can improve, enabling them to make data-driven decisions and better serve their customers. Overall, online reviews are a cost-effective and impactful way for small businesses to build their reputation and grow their customer base.

 

10. 10. Social Media
        Social media allows potential customers to naturally come across your business with organic posts or paid advertising campaigns on platforms such as TikTok, Facebook, Instagram, and others. Using social media is important for businesses because it provides a platform to reach and engage with a larger audience. By creating engaging content and interacting with the audience through comments, messages, and shares, businesses can establish brand awareness and loyalty, promote their products or services, and generate leads and sales. Additionally, social media allows businesses to gain insights into their audience’s preferences and behavior, which can inform their marketing strategies and improve their overall customer experience.

Since attracting new customers is vital to the success of any business, utilizing the strategies outlined in this article can help you build a strong customer base and ultimately increase your revenue! Remember to always stay on top of trends and adapt your strategies as needed to stay ahead of the competition… It can be a lot! But don’t fret, Hownd is here to help you keep your business topical and fresh on the minds of your customers. Get started with Hownd today!