February Focus—Mapping Out Your FetchRev Campaign Calendar

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Number two in your calendar, number one in your heart.

For being the shortest month on the year, February certainly has a whole lot going on. By now, you’ve survived the holidays and settled back in the routine, ready to make 2018 your best year yet. While you may be tempted to stare out the window for the first signs of spring (and if you’re on the east coast, we don’t blame you), February is actually a prime period for generating revenue for your business well beyond the Hallmark highlight of Valentine’s Day. Let’s take a look how your can make the most of the month ahead.

February 2nd, Groundhog Day
Depending on when you read this post, Punxsutawney Phil and his pals may have already packed up shop and left Pennsylvania after predicting six weeks more of winter. Sigh. All is well however, as the lasting ramifications of an extended cold season grants some interesting possibilities. Consider creating (or having us create) a Post Groundhog Day bowling admission special to encourage your clients to escape the chill and having some fun before spring.

February 4th, Super Bowl Sunday
Whether you’re rooting for another Touchdown Tom triumph or betting on a new era of excellence from the upstart Eagles, the Super Bowl makes for a fantastically fun marketing opportunity. While it may be a little late to create an offer around the actual game, you can focus on the winner—or the loser and celebrate the sweet taste of victory with sweeter savings or the agony of defeat with a tribute to teamwork courtesy of 2-for-1 admission for fans in need of a pick-me-up.

February 9th, Start of the Winter Olympics
Let the games begin! Literally. Reach out to the young and young-at-heart with jump specials that’ll make your customers flip out in the best way possible. Put a spotlight especially on your attractions that promote fitness and fun!

February 13th, Mardi Gras
We assure you, the biggest party of the year isn’t just relegated to inside New Orleans city limits. Salute the spirit of the bayou with exclusive savings on all parties and special events booked at your family entertainment center in February. It’s a great way to keep the celebration going and get people in a party mood all month long. Beads and king cakes optional.

February 14th, Valentine’s Day
Applicable to all industries, the holiday of hearts holds nothing back when it comes to maximizing purchase potential. Early predictions have estimated that total planned spending this year is estimated to reach $19.6 billion in the U.S., up from a very profitable $18.2 billion in 2017. By now, you may have your Valentine’s Day campaigns created and scheduled, but if you haven’t, contact us today and we’ll send in a “red alert” offer to get those last-minute stragglers something to surprise their sweethearts.

February 19th, Presidents’ Day
Regardless of political party, Presidents’ Day grants students a day off from their studies and an extra long weekend to declare themselves free of school. Give them a reason to put down their tablet and get off the couch with an extra hour of skating with every rolling skate session purchased.

Devin Pangaro
FetchRev Digital Content Manager


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