5 Ways Promotional Advertising Helps Local Businesses

Local merchants play an essential role in our communities by providing unique products and great experiences for customers. However, economic uncertainty and increasing competition make it difficult for small businesses to attract new customers and retain existing ones. This is where promotional advertising can help!

Promotional advertising attracts new customers and increases sales. By offering purchase discounts, coupons, and other special deals, small businesses can create a sense of urgency and excitement among potential customers. Promotional marketing is a cost-effective way to reach a wider audience, drive foot traffic, and stand out from the competition.

The 5 Key Benefits of Promotional Advertising:

1. Boosts Awareness: Promotions increase brand awareness and makes businesses visible to more potential customers. By offering discounts and special deals, merchants can attract people who may not be familiar with their products and services. This visibility boost leads to increased brand recognition and loyalty over time.
2. Increases Foot Traffic: Offering discounts and special deals encourages customers to visit and take advantage of the promotional offer. This increased foot traffic leads to increased sales and helps build a loyal customer base.
3. Attracts New Customers: Promotional advertising attracts new customers looking for a good deal. By offering special discounts, merchants can entice potential customers to try their products or services, which then leads to increased sales and repeat business.
4. Builds Customer Loyalty: Offering special deals and discounts enhances customer loyalty by showing appreciation for their continued business. The special promotions foster a positive relationship with customers and leads to increased sales and repeat business over time.
5. Provides Cost-Effective Results: Promotional advertising is a cost-effective way to reach a wider audience and increase sales. By offering attractive discounts, merchants can attract new customers without having to spend a lot of money on traditional brand-awareness advertising. 

Promotional advertising is an essential way for local merchants to increase sales and attract new customers. Offering attractive discounts and special deals boost awareness, increases foot traffic, attracts new customers, builds customer loyalty, and does it all cost-effectively.

If you’re a small business owner looking to grow your business, Hownd makes it easy to create effective promotional campaigns.  It’s simple to get started and our unique promo distribution channels, such as the Website Popup, Free Guest WiFi, and Promo Discovery Portal, help your business quickly expand its reach and capture new revenue to help your business grow and succeed.