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Hownd takes your promotional offers – gift cards, buy now’s, vouchers, coupons and value-add packages – and makes them easy to discover, claim, and redeem. We entice customers and distribute promotions through a variety of channels including:
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Hownd helped 18 | 8 Fine Men’s Salons Leverage Their Website for More New Clients
As a franchise that prides themselves on “man at his best”, the team at 18 | 8 Fine Men’s Salons set their goals on getting the best results by utilizing their website to bring in new clients starting with their Cincinnati, Ohio location. Much like a new hairdo, the difference was in the details!
Never having an issue with drawing clients to their website, 18 | 8 Fine Men’s Salons frustrations were rooted in prospects neither staying for long nor booking at a high enough rate from their existing “Book Online” button.
We created a discounted two-haircut package promo directed toward collecting new clients and deployed it as a website popup with a conveniently actionable “Buy Online” button. With this popup front and center, new customers were encouraged to purchase right there on the spot, creating a sense of urgency that was previously lacking.
On top of it all: For those that purchased the two haircut package, the Cincinnati location saw a 75% increase in a third visit from new clients.