Special Delivery—Why Using “Free” in Your Subject Lines Can Cost You Big

Using free in your subject line can harm deliverability

Free. But not quite clear. For the first two parts in our email deliverability series click here and here.  At some point, Webster’s Dictionary should have to re-write the definition of a headache as creating a perfectly legitimate online offer only for it to end up being flagged and sent hurtling helplessly into the infinite […]

Campaign Overhaul—A FetchRev Marketing Transformation Story

Take a sad song and make it better. We may not style hair or refurbish homes, but here at FetchRev, we like to think of ourselves as part of the makeover industry. Our most rewarding projects are ones where we transform underperforming campaigns into money-making landing pages, with a few optimization tweaks—and a bit of […]